{"id":32754,"date":"2011-03-19T15:13:08","date_gmt":"2011-03-19T19:13:08","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/closing_arguments_stay_on_message\/"},"modified":"2024-12-17T15:47:58","modified_gmt":"2024-12-17T20:47:58","slug":"closing-arguments-stay-on-message","status":"publish","type":"post","link":"https:\/\/www.finchmccranie.com\/blog\/closing-arguments-stay-on-message\/","title":{"rendered":"Closing Arguments : STAY ON MESSAGE"},"content":{"rendered":"<p>It is a very effective form of communication to stay on message and repeat consistently a unified theme.  In the opening statement, a theme of the case or theory of the case should have been developed.<br \/>\nThe trial lawyer should harken back to his opening statement during summation and use some of the same language in discussing the issues.  This so-called \u201cecho effect\u201d is very important in driving home a point.  The Republicans are masters at staying on message and repeating their message constantly and consistently to their audience.<br \/>\nBy repeating a central theme and using the same language in doing so, one is more likely to achieve the intended results of the \u201cecho effect,\u201d that is, implanting in the jury\u2019s mind the message one wishes to communicate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is a very effective form of communication to stay on message and repeat consistently a unified theme. In the opening statement, a theme of the case or theory of the case should have been developed. The trial lawyer should harken back to his opening statement during summation and use some of the same language [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[44],"class_list":["post-32754","post","type-post","status-publish","format-standard","hentry","category-personal-injury-wrongful-death","tag-personal-injury"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Closing Arguments : STAY ON MESSAGE &#8212; Trial Attorney Blog &#8212; March 19, 2011<\/title>\n<meta name=\"description\" content=\"It is a very effective form of communication to stay on message and repeat consistently a unified theme. In the opening statement, a theme of the case or &#8212; March 19, 2011\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.finchmccranie.com\/blog\/closing-arguments-stay-on-message\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Closing Arguments : STAY ON MESSAGE &#8212; Trial Attorney Blog &#8212; March 19, 2011\" \/>\n<meta name=\"twitter:description\" content=\"It is a very effective form of communication to stay on message and repeat consistently a unified theme. In the opening statement, a theme of the case or &#8212; March 19, 2011\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Finch McCranie, LLP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Closing Arguments : STAY ON MESSAGE &#8212; Trial Attorney Blog &#8212; March 19, 2011","description":"It is a very effective form of communication to stay on message and repeat consistently a unified theme. 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